The Canton Fair, the full name of the China Import and Export Fair, was founded in 1957. It is sponsored by the Ministry of Commerce of the People's Republic of China and the People's Government of Guangdong Province. It is held twice a year in Guangzhou, Guangdong Province in spring and autumn. The Canton Fair is one of the comprehensive international trade events with the largest scale, the longest history, the most complete range of commodities and the highest turnover in China. It is also one of the largest, largest and most influential exhibitions in the world. The Canton Fair is divided into 15 exhibition halls, displaying various commodities such as electronic home appliances, hardware machinery, textiles and clothing, automobiles and spare parts, food and agricultural products, covering nearly 100 countries and regions, and attracting tens of thousands of visitors from all over the world. Buyers and exhibitors come to visit and communicate. The Canton Fair provides a valuable trade cooperation platform for Chinese and global enterprises, and also promotes economic exchanges and cooperation between China and other countries in the world.
.jpg)
So do you know what preparations to do for an exhibition as an exhibitor and a buyer?
As an exhibitor, you need to make the following preparations to participate in the Canton Fair:
1. Understand the time, place and distribution of the exhibition halls of the Canton Fair, and formulate a reasonable itinerary and exhibition plan.
2. Determine the products and target markets you want to display in order to formulate corresponding publicity strategies and sales plans.
3. Design your own booth and display materials, including posters, brochures, samples, etc. Note that the display materials should be concise and clear, which can arouse the interest and attention of the audience.
4. Prepare communication tools, such as business cards in multiple languages, sales question and answer sets, etc., in order to communicate effectively with buyers from different countries and regions.
5. Determine your own goals and strategies, including developing new customers, expanding market share, increasing brand awareness, etc.
6. After the exhibition, continue to follow up with customers, reply to inquiries in time to ensure the smooth completion of orders.
As a buyer, you need to make the following preparations to participate in the Canton Fair:
1. Understand the time, place and distribution of the exhibition halls of the Canton Fair, and formulate a reasonable itinerary and exhibition plan.
2. Know the product categories and varieties you need in advance so that you can visit the exhibition more targetedly.
3. Prepare business cards and inquiry lists for contact and communication with suppliers at the exhibition.
4. Pay attention to information such as exhibitors' industry, product quality and reputation, so as to make correct purchasing decisions.
5. Pay attention to protect your own intellectual property rights and prevent infringement and counterfeit and shoddy products.
6. After the exhibition, carry out effective follow-up and maintain a good relationship with partners.
